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Total Community Coverage Live Twitters by Amy Gahran
- Heading out now to the Marriott in downtown LA for the opening luncheon. Looking forward to meeting everyone there!
11:56 AM December 06, 2007
- In the first session: The demographics of the real world meet demographics and trends of cyberspace, with USC Annenberg prof. Roberto Suro.
02:06 PM December 06, 2007
- Don't miss more coverage of this seminar on the Total Community Coverage Blog: http://tinyurl.com/yrbxfv
02:07 PM December 06, 2007
- Suro: In states where there were historically few hispanics, but not the hispanic population is growing fast - that's where you see tension.
02:14 PM December 06, 2007
- Suro: Important statistic: is sex ratio (male: female) for new immigrant populations. Male laborers come in first; later women & families.
02:17 PM December 06, 2007
- Suro: How "white" is the US?" varies greatly by age. Under 5 yrs old, currently 55% white to 45% non-white. Future will look very different.
02:19 PM December 06, 2007
- BTW, Knight Digital Media Center is videotaping all these Total Community Coverage sessions and will post them online later.
02:26 PM December 06, 2007
- Suro: At that point, the agenda will start to switch, since children of immigrants represent a whole new range of public policy issues.
02:31 PM December 06, 2007
- Missed the post before last. Suro said sometime in next decade, 2nd-gen hispanic US immigrants will start to outnumber 1st-gen.
02:32 PM December 06, 2007
- Suro: 2nd-generation hispanic immigrants tend to achieve higher education levels than their parents -- makes them bigger mkt for news orgs.
02:33 PM December 06, 2007
- Suro: 3rd-gen. Hispanic US immigrants: 78% of them speak/read only English. 2nd generations have more bilingual.
02:35 PM December 06, 2007
- Suro: US Hispanic net use is highest among the young (18-30) -- so in future Hispanics will not lag whites in net use.
02:36 PM December 06, 2007
- Suro: For all groups, net use is lower for the poorly educated, and Hispanics have highest US dropout rate.
02:40 PM December 06, 2007
- Suro: For all groups, net use is lower for the poorly educated, and Hispanics have highest US dropout rate.
02:40 PM December 06, 2007
- I asked whether Suro's research included mobile net access. He said the survey asked about web & email use, not computer use.
02:42 PM December 06, 2007
- Suro: For all groups, net use is lower for the poorly educated, and Hispanics have highest US dropout rate.
02:42 PM December 06, 2007
- Suro: Among US Hispanics, being able to speak English is a key determinant of net use. Even more so than education level.
02:43 PM December 06, 2007
- Suro: That's surprising, because finding Spanish-language online content is not hard. "I'm not sure why that is."
02:44 PM December 06, 2007
- Suro: Whites more likely to own cell phones, but Hispanics more likely to use text messaging.
02:46 PM December 06, 2007
- Suro's key message: demographic trends of US hispanic population indicate this will be key online market in the near future.
02:47 PM December 06, 2007
- Suro: Right now, the temptation is to view the US Hispanic population as unlikely to be active online -- but that's misleading.
02:48 PM December 06, 2007
- Suro's talk done. Q&A now beginning...
02:48 PM December 06, 2007
- Suro doesn't have similar research for black community handy, but he says he's almost sure he can find it.
02:49 PM December 06, 2007
- Vikki Porter: The thing we found in preparing for this seminar, except for some proprietary research, no one is doing this research.
02:51 PM December 06, 2007
- I asked if it makes sense for news orgs to work w/ ESL classes and teachers. He said yes, even though it only directly addresses 1 factor.
03:09 PM December 06, 2007
- Suro: "Being associated with teaching English will generally endear you to the Hispanic community. There are a lot of reasons to do it."
03:10 PM December 06, 2007
- Suro: "generation half" (hispanics who emigrate before age 12) tend to have highest educational achievement. Older than 13-14, the lowest.
03:13 PM December 06, 2007
- Suro:Watch what cable channels do to try to address hispanics. They're very much on top of demographic trends, & use language as touchstone.
03:15 PM December 06, 2007
- Vikki Porter recommends the Pew Internet & America Life project as a data.demographics resource: http://www.pewinternet.org/
03:21 PM December 06, 2007
- Suro: Average age of 2nd-gen US hispanic population is about 13.
03:21 PM December 06, 2007
- Vikki Porter: USC campus is most diverse campus in the US. Walking around there, you really see it.
03:22 PM December 06, 2007
- Vikki Porter: Research can only take you so far. Also rely on your "cultural informants." What do people tell you about who they are?
03:24 PM December 06, 2007
- Suro: Here's what people who speak Spanigh look for in news:
03:30 PM December 06, 2007
- Suro: sense of community, cohesion. they view Spanish-lang media s important institution; Eng-lang media, concerns about stereotyping.
03:31 PM December 06, 2007
- Suro: Can you sell the WP in Spanish and overcome preconceptions among hispanics? Problem is the hole that Eng news orgs have dug in to.
03:32 PM December 06, 2007
- Participant from Maynard inst: Opportunities online to represent diversity of immigrant populations: Caribbean, Guatemalan, etc.
03:34 PM December 06, 2007
- Suro: The web of associations in the immigrant population is much wider and more operational than anyone realized, and part is digital.
03:36 PM December 06, 2007
- Suro: Part of that online networking comes from protest movements: How do you get 600K people show up same place at same time?
03:37 PM December 06, 2007
- Suro: Immigrant community support networks, self house, involves not just families but clans.
03:38 PM December 06, 2007
- Suro: Immigrant community building crosses boundaries back to native countries, to inform new immigrants about opportunities to relocate.
03:39 PM December 06, 2007
- Ron Gonzales (OC Register): It was easier for me to ID target audience in Spanish than English - clearer distinctions by age, jobs, etc.
03:41 PM December 06, 2007
- Angel Rodriguez (AZ Republic): Because of demo trends, is it smarter to target Hispanic 2nd gen in English or Spanish language?
03:42 PM December 06, 2007
- Suro: In 2nd gen hispanics, most tend to get news in both Eng & Spanish. Also true of 1st gen after resident several years.
03:44 PM December 06, 2007
- Suro: The assumption by news orgs is that you'll catch English-speaking Latinos with your general product.
03:44 PM December 06, 2007
- Suro, Tribune had experiment for a while that offered sections by subcultures -- say, for Salvadorans living in NJ.
03:46 PM December 06, 2007
- Suro: You can do that kind of segmentation on the web more easily than in print products.
03:47 PM December 06, 2007
- Suro: The problem is, none of these news org efforts are sustained more than a couple of years until mgmt changes and it gets scrapped.
03:47 PM December 06, 2007
- Mark Bickel (Ft. Meyers, FL News-Press): Should we be more aggressive about mktg our Spanish-lang content by text messages, rather than web?
03:51 PM December 06, 2007
- Suro: Probably -- but see what wireless providers (Verizon, etc) are doing for mktg to that segment in your region, because they spend big $
03:52 PM December 06, 2007
- Suro: Hispanics tend to generally use phone more than the general population. Most profitable day for US telecom is Mexican Mother's Day.
03:54 PM December 06, 2007
- Suro: Verizon Span-lang call center study: When Latino calls with cell phone problem, emotion is higher than gen population, personal crisis
03:56 PM December 06, 2007
- Suro: So you have to be very careful about how you inject yourself into Hispanics' cell phones. It's a very personal medium to them.
03:56 PM December 06, 2007
- Jan Boyd (NBC11): We invite on-air people to text us and we respond to them. Tremendous response.
03:57 PM December 06, 2007
- Suro: Important to look at demographic trends and realize the white population is about to start shrinking fast. (relative proportions)
03:59 PM December 06, 2007
- Is any news org sending out txt alerts in Spanish? Seminar participants and Suro haven't hear of any.
04:01 PM December 06, 2007
- Jeniifer Baldwin, Bakersfield California: 57% of our online users are female. Mothers are one of our target audiences.
04:02 PM December 06, 2007
- OK, break time. Next up: The Mobile World: The potential of the Ubiquitous Platform. Sylvia Chan-Olmsted, Univ. FL.
04:04 PM December 06, 2007
- OK, Mobile session is starting now. Sylvia is not a journalist, but focuses on mobile for community connections.
04:23 PM December 06, 2007
- Sylvia: She usually talks to business people, not journalists, so her talk will be focus on strategy and services.
04:24 PM December 06, 2007
- Sylvia: Mobile TV: emergence of a personal mass media. Give consumers exactly what they desire.
04:25 PM December 06, 2007
- Sylvia points out that more people in us (83%) have cell phones than broadband (59%). Important to look at mobile in global context.
04:26 PM December 06, 2007
- Sylvia: US mobile users: #1 app: txt msgs (43%). #2: photo msgs (19%). #3: E-mail: 9%. (M:metrics Aug. 2007 data)
04:29 PM December 06, 2007
- Sylvia: Goog411 is amazing, definitely check out that service. She's demoing it on speaker phone to look up # in Gainesvill FL.
04:30 PM December 06, 2007
- Goog411: http://www.google.com/goog411 - easy and free.
04:31 PM December 06, 2007
- Sylvia: Americans are watching more TV now than 4 years ago. Multiple sets per house to watch it everywhere.
04:34 PM December 06, 2007
- I wonder if Sylvia's definition of mobile TV includes video iPods as well as phones? I'll ask when I get a chance...
04:35 PM December 06, 2007
- Amy Gahran agahran BTW, here are the speaker bios and links for this seminar: http://tinyurl.com/39tkf9
04:38 PM December 06, 2007
- Sylvia: Most people don't want to watch TV on small cell phone screen. But it can add value to traditional TV esp. cable & satellite.
04:39 PM December 06, 2007
- Sylvia: no media has approached the kind of personal, emotional connection people have with their cell phone.
04:40 PM December 06, 2007
- Sylvia: Emotional attachment to mobile can increase emotional attachment to connections made via mobile, including media.
04:40 PM December 06, 2007
- Sylvia: People use mobile phones as a media device in public space to create privacy: "Don't bother me."
04:41 PM December 06, 2007
- Sylvia: TV consumption is typically passive, even with TV. Broadband is more interactive because people have control.
04:42 PM December 06, 2007
- Sylvia: 2 basic standard for dedicated broadcast o cell phones: S-DMB/T-DMB (South Korea), DVB-H (Eur), MediaFLO (US). More handsets needed.
04:45 PM December 06, 2007
- Sylvia: In us, mobile TV users: mostly 18-30 men. sports very important content. Early adopter profile currently in US. More advances intl.
04:47 PM December 06, 2007
- Sylvia: In US, mobile TV users are very ethnically diverse -- also for other mobile applications. More so than general cell phone use.
04:47 PM December 06, 2007
- Sylvia: Once people try mobile phone TV, about half of them make it a higher priority to do it more. Getting them to try is the hump.
04:48 PM December 06, 2007
- Sylvia's talk is not taking video iPods into account, just cell phones.
04:49 PM December 06, 2007
- Sylvia: Prime time for mobile video is noon-8:pm (before regular TV prime time).
04:50 PM December 06, 2007
- Sylvia: MTV is now multicast to cell phones.
04:51 PM December 06, 2007
- Sylvia: In Asia, she's seen cars and taxis with TVs for driver. That makes her nervous.
04:52 PM December 06, 2007
- Sylvia: Remember that in US, mobile TV is very small portion of mobile users: 3.7% currently
04:54 PM December 06, 2007
- Sylvia: AT&T announced open device access today. She thinks over the next year mobile TV growth will spike due to open access (Verizon too).
04:55 PM December 06, 2007
- Sylvia: Open mobile platform gives more incentives for manufacturers to come into the US market and do more.
04:55 PM December 06, 2007
- Sylvia: The US will probably push for mediaFlo because Qualcomm is a US company. http://www.qualcomm.com/med...
04:56 PM December 06, 2007
- Sylvia: I think we'll always have 2-3 competing mobile network standards in US because of competitive nature of the economy. Not like SK.
04:57 PM December 06, 2007
- Sylvia: People want mobile TV for: flexibility, independence, community, intimacy, time/location sensitive info
04:58 PM December 06, 2007
- Sylvia: In Tokyo they have a location-based system so that you can see where your friends are.
04:58 PM December 06, 2007
- Sylvia: People also want mobile TV to fill time (they're bored). Personal content creation is starting to happen more.
04:59 PM December 06, 2007
- Sylvia: With mobile TV for small screen, even the script and shots have to be different. Everything tight, short, storyline not too involved
05:00 PM December 06, 2007
- Sylvia: Conditions nec. for mobile TV adoptions: Affordable, functional, intuitive, quality, not cause problems with phone calls, relevance.
05:01 PM December 06, 2007
- Sylvia: Right now, brand familiarity is important during the initial stage of mobile TV adoption.
05:01 PM December 06, 2007
- Sylvia: current mobile TV content types: repurposed video (full or highlights), simulcast, original video, user-generated (ala YouTube)
05:03 PM December 06, 2007
- Sylvia: mobile TV content genres: drama, soaps, news, sports, reality programs. In US, news weather, animation, sports, comedy.
05:04 PM December 06, 2007
- I just noticed the Weather Channel broadcasts to cell phones: http://tinyurl.com/26kkra
05:05 PM December 06, 2007
- Sylvia: In US, ABCnews.com is most popular mobile TV channel. Even more than Comedy Channel. (me: Take that, Jon Stewart!)
05:06 PM December 06, 2007
- Sylvia: Apparently, special mobile-friendly versions of Lost and 24 are scripted and shot. (Me: That's gotta be expensive!)
05:08 PM December 06, 2007
- Vikki Poerter is looking over my shoulder as I twitter
05:09 PM December 06, 2007
- Sylvia: Alliances are essential with emerging mkts. to lower risk. Alliances with news orgs will help.
05:10 PM December 06, 2007
- Sylvia: Marketing alliances are essential for mobile TV development. news orgs strong brands will help a lot. news orgs have much to offer.
05:11 PM December 06, 2007
- Sylvia: On the net, people expect ocntent to be free. With Mobile TV they don't have that expectation, generally. Think business models.
05:12 PM December 06, 2007
- Sylvia on pricing for mobile TV: free content but charge by data packet rate. Or content charge only, fixed subscription, or any combination
05:14 PM December 06, 2007
- Sylvia: Revenue sharing with content providers. News orgs can make money not just to license the content, but according to usage/renevues.
05:16 PM December 06, 2007
- Sylvia: In Japan, they've found that by offering a percentage of revenues to content providers yields incentive for better mobile tv content
05:17 PM December 06, 2007
- Sylvia: mobile TV ad opps: SMS, multimedia, product placement, sponsorship. But sig. consumer resistance to mobile ads.
05:19 PM December 06, 2007
- Sylvia: mobile TV advertising: contextualizing/personalizing is a challenge today.
05:19 PM December 06, 2007
- Sylvia: Why are these big co's trying to get into mobile? quadruple play: fixed-line phone, broadband net, fixed-line TV, mobile phone.
05:23 PM December 06, 2007
- Sylvia's wrapping up her talk. Not much time for Q&A, unfortunately. But I'm sure participants will be picking her brain over next 2 days.
05:24 PM December 06, 2007
- Sylvia: mobile TV is not just platform to deliver content, but it offers marketing utilities. Look at how many mobile games promote movies.
05:25 PM December 06, 2007
- Sylvia apparently has a very extensive print handout. I'm going to ask her later if she can give us electronic version to put on KDMC site.
05:26 PM December 06, 2007
- Sylvia: When mobile TV content providers negotiate with service providers: Make sure your content is findable in 3 clicks.
05:28 PM December 06, 2007
- Chicago Trib asks about Facebook: Any opportunity for those to migrate to mobile phones? Sylvia says lots of potential.
05:31 PM December 06, 2007
- Seattle Times observes: Big divide between news orgs (editors, ads, sales) and mobile development community. That's a problem.
05:32 PM December 06, 2007
- Vikki Porter: Remember that in this environment you can take small risks and experient. Very important.
05:35 PM December 06, 2007
- Daytona Beach News-Journal: Bringing in colleges to advise their product development, especially mobile and online.
05:36 PM December 06, 2007
- Jan Boyd (NBC): It can be a struggle, in figuring out new products, to decide if I'm allowed to talk to sales team. Sometimes they resent it
05:38 PM December 06, 2007
- If you're interested in mobile TV, here's a blog you might want to follow. I just found it: http://www.mobiletelevision...
05:44 PM December 06, 2007
- OK, session's over, i'm done blogging this event today. there's a reception tonight, but I'm not taking my laptop to it.
05:44 PM December 06, 2007
- Catch you tomorrow!
05:45 PM December 06, 2007
- Joining 1st talk in progress: "Working Across the Fault Lines" by Jean Marie Brown, managing editor, Star-Telegram
09:14 AM December 07, 2007
- Brown: Fault Lines is not about blame; more like geologic fault lines. Acknowledging your preconceptions and biases.
09:14 AM December 07, 2007
- Fault Lines is a methodology developed by Robert Maynard: http://www.maynardije.org/p...
09:15 AM December 07, 2007
- Brown: "When you get calls/emails about stories that say 'It's not wrong, but...' you might have hit that person's 'FAULT LINE.'"
09:16 AM December 07, 2007
- Brown: In US, we haven't yet come to a place where we can talk calmly, comfortably about race. Suggestion: Discuss it when *not* covering it
09:20 AM December 07, 2007
- Jan Boyd describes difficulty of handling touchy "fault line" topics like race when news/editorial staff are in different offices.
09:21 AM December 07, 2007
- Brown: You have to be able to call an in-person meeting (story post mortem) where you can safely discuss the fault line issues that arose.
09:22 AM December 07, 2007
- Maynard inst. rep mentioned that it's also useful to have people who can broker difficult fault line conversations in the moment.
09:23 AM December 07, 2007
- David (WP.com): Mentions difficultly of having black reporters cover black stories, etc. That basically a different kind of bias/segregation
09:24 AM December 07, 2007
- Brown: When I was a black reporter, I had to cover some black stories -- but I also had to cover many white stories, face my fault lines.
09:25 AM December 07, 2007
- Allen Houston (Dallas MN): Describes episode where editor turned his coverage of a religious sex scandal into moralistic diatribe.
09:27 AM December 07, 2007
- Note: Allen's anecdote was from a previous employer.
09:28 AM December 07, 2007
- Brown on a Vet day story that included only white men: That story shouldn't have run. Everyone along the line had responsibility to call it.
09:37 AM December 07, 2007
- Brown: Editors must say to reporter "Get out of your desk. That package will not work."
09:38 AM December 07, 2007
- Diedre of Kentucky.com: Her fault line, as a single mom, is stereotyping and assumptions about single parents.
09:39 AM December 07, 2007
- Brown: "You know when this country realized how many black men it had? The draft in WWII"
09:40 AM December 07, 2007
- What's wrong with this picture? http://tinyurl.com/2f7ezt
09:41 AM December 07, 2007
- Brown recommends using ombudsman as sounding board in newsroom or in conversations with communities.
09:42 AM December 07, 2007
- Brown: Follow-through is key -- what are you doing in your news with the info and context you've received about addressing fault lines?
09:43 AM December 07, 2007
- Dan from Modesto Bee: They have african-american and hispanic advisory councils. Bring them in for formal discussions. That helps.
09:44 AM December 07, 2007
- Brown: It' helps for the news room to have the nonblaming language "I think we hit a fault line here," not "that story was racist."
09:46 AM December 07, 2007
- Maynard Inst. rep: It's fun to get to the point where you enjoy thinking about fault lines that you used to avoid thinking about.
09:47 AM December 07, 2007
- Brown: It does take someone from the top who's willing to say "You better fix this or we won't run it." Amazing how people will fix things.
09:47 AM December 07, 2007
- Brown: Call up your web site right now. How many people on there don't look like you?
09:48 AM December 07, 2007
- I just looked at Poynter.org -- and every face on the home page right now (including mine) is white. Brown has a point.
09:49 AM December 07, 2007
- Brown: When I said I was going to be a journalist, my family: why couldn't i do something legit? Because of black experience w/ media.
09:56 AM December 07, 2007
- Brown: integrate representative multicultural reporting in all aspects of coverage.
09:56 AM December 07, 2007
- Brown: Exercise -- remember story: Is Obama black enough? Who is he "black enough" for?
09:57 AM December 07, 2007
- Brown: The black community is not homogenous -- especially with the increasing population of mixed-race children.
10:01 AM December 07, 2007
- Brown: mixed-race children raise perceptions for all racial groups involved -- and everyone.
10:02 AM December 07, 2007
- Brown: We did a story on black middle class (white reporter). He found people who matched the census data. Great Page 1 story.
10:05 AM December 07, 2007
- BTW: I posted my online handouts for my session this afternoon: http://tinyurl.com/2fgpwr
10:06 AM December 07, 2007
- Brown: Exercise about sub-prime mortgage stories. She's counting fellows off in groups of four.
10:07 AM December 07, 2007
- Group 1: brainstom along generation. 2, gender. 3. race. 4, Geography. 5. class
10:08 AM December 07, 2007
- OK, people breaking out in groups.
10:08 AM December 07, 2007
- Next session starting: Lauraine Miller, diversity trainer, Maynard Institute for Journalism Education: "Case Study: Jena 6"
11:01 AM December 07, 2007
- Jena 6 overview: Central Louisiana community - racial (black/white) violence at a HS.
11:02 AM December 07, 2007
- There is a wikipedia page about Jena 6: http://en.wikipedia.org/wik... - take it for what it's worth.
11:02 AM December 07, 2007
- Jean-Marie Brown (Ft. Worth Star-Telegram) is asking people where they first heard about Jena 6. Blogs, e-mail forwards, etc.
11:03 AM December 07, 2007
- Going over basics of Jena demographics: rural part of LA, 85% white, black 12%, small native american population. median income $31,000...
11:04 AM December 07, 2007
- More about jena: It's the parish seat. Miller couldn't get firm demographics on HS -- but basically mirrors community demographics.
11:05 AM December 07, 2007
- BTW, I've posted to Poynter's E-Media Tidbits about what I've been leaning from this microblogging process: http://tinyurl.com/23hxyu
11:06 AM December 07, 2007
- Brown & Miller are recounting the timeline of Jena 6 racial violence episodes.
11:06 AM December 07, 2007
- Miller thanked me for microblogging this seminar, since she couldn't be here in person (she's on speaker phone now). You're welcome!
11:07 AM December 07, 2007
- Brown is talking about how news of jena 6 kept bubbling up from community (espeically online) even though she was seeing nothing on wires.
11:08 AM December 07, 2007
- Poynter did a lot of Jena coverage. Here's a list: http://tinyurl.com/yt25yf
11:12 AM December 07, 2007
- seminar participants are recounting stories they've done with similarities to Jena.
11:15 AM December 07, 2007
- Brown: There were about 100 MSM stories written about Jena 6: including several major national papers. Especially Chicago Tribune.
11:16 AM December 07, 2007
- Miller: describes similar cases -- racial discrepancies in sentencing in SE for juvenile arson cases.
11:17 AM December 07, 2007
- Mark Coatney of newsweek suggests natl media didn't immediate pick up on Jena 6 because natl media doesn't do local stories. Brown disagrees
11:18 AM December 07, 2007
- Lara from Chicago trib said Tribune writer Howard Witt has been criticized for sending e-mails to colleagues informing them of his coverage.
11:19 AM December 07, 2007
- About Witt: Criticized whether his coverage was "too promotional" - when is it OK to do that? He was reaching out to sources for reaction.
11:20 AM December 07, 2007
- Recent Howard Witt story on Jena 6: http://www.kansascity.com/n...
11:20 AM December 07, 2007
- Re: Witt - I'm not 100% sure I got the details right about what he was doing. If quoting this, please check directly with him.
11:21 AM December 07, 2007
- Victor Merino just pointed out an interview with Howard Witt about Jena 6 coverage: http://tinyurl.com/39luqs
11:23 AM December 07, 2007
- Miller is talking about Dallas South Blog coverage of Jena 6: http://tinyurl.com/yu9oyk
11:24 AM December 07, 2007
- More blog coverage: http://tinyurl.com/yw5o5z - very detailed guidance for protestors.
11:26 AM December 07, 2007
- Miller: Blogosphere framed this story as unequal justice issue. New civil rights movement, etc.
11:27 AM December 07, 2007
- Brown: what the media has missed is you don't need a printing press anymore.
11:29 AM December 07, 2007
- Wow, check out the blog for this seminar, lots of good posts there now: http://tinyurl.com/yrbxfv
11:29 AM December 07, 2007
- Miller's research: Different communities, different media all had different takes on the story -- even on the basic facts.
11:31 AM December 07, 2007
- Brown points out how different stories often indicate fault lines.
11:31 AM December 07, 2007
- Miller: People are amazed how fast the blogosphere can coordinate communication and action (like protests)
11:32 AM December 07, 2007
- Miller: With Al Sharptons march, he didn't engage the blogosphere, and his march didn't have nearly as much turnout.
11:32 AM December 07, 2007
- Miller: Media has suddenly discovered there are bloggers of color.
11:32 AM December 07, 2007
- Newsweek: People talk about the blogosphere, but what is that? How do you identify those networks? How do you know which to read?
11:33 AM December 07, 2007
- Miller: Some people have been writing op-ed about Jena 6 and trying to make connections with MSM. Both sides are reaching out.
11:33 AM December 07, 2007
- Jen Boyd: 10 Downing St. memo: "The blogosphere" campaigned MSM to cover it. We checked into it, bloggers were in Sunnyvale, I called them.
11:34 AM December 07, 2007
- Jen Boyd: These bloggers (10 downing st), just 3 people who raised the alarm -- and they did influence coverage.
11:35 AM December 07, 2007
- Bakersfield Californian: In her town, teenagers did school walkout, coordinated through MySpace. We used that to find out timing & covered.
11:36 AM December 07, 2007
- Bakersfield: They used MySpace to cover events, but didn't use it to do followup.
11:36 AM December 07, 2007
- Miller: When you look at blogs, you see that when you cover stories it's just throwing pebble in the stream. Watch the ripples.
11:42 AM December 07, 2007
- Miller: Sometimes it comes down to "whose point of view gets respected?" We see this over and over in Fault Lines training
11:44 AM December 07, 2007
- Note: WP uses Sphere to link to relevant blog coverage of their stories. That could be one way to bring in new views and be aware of them.
11:46 AM December 07, 2007
- Maynard institute offers TCC content analysis software. Try it out to gauge your coverage. http://tinyurl.com/3c7yka
11:48 AM December 07, 2007
- Newsweek makes point: Fault Lines are known narratives. That affects the stories we tell.
11:53 AM December 07, 2007
- Seminar participants: They're hoping to go back to newsroom and figure out how to adapt the fault lines language to their use.
12:01 PM December 07, 2007
- All of this reminds me of something my dad told me years ago: You never learn a damn thing if you only talk to folks who think just like you
12:02 PM December 07, 2007
- Modesto Bee: It's hard getting nontraditional sources and their info recognized by editors -- biases about who & what is newsworthy, credibl
12:08 PM December 07, 2007
- Miller == great job!!!!!! Thanks!
12:20 PM December 07, 2007
- We're breaking for lunch now. Back later.
12:20 PM December 07, 2007
- I'm demoing twitter right now for everyone.....
02:52 PM December 07, 2007
- OK, people are trickling in now for the saturday morning session
about 8 hours ago
- Had some excitement yesterday during my session: interrupted by strong electrical smoke smell!
about 8 hours ago
- There was no fire, but apparently some wiring in the HVAC system was not happy. It did interrupt the flow of things.
about 8 hours ago
- After my session, people broke up into small groups to come up with plans about how to put lessons of this seminar into action.
about 8 hours ago
- This morning, they'll be presenting and discussing those action plans. I'll pick it up from there in a bit....
about 8 hours ago
- OK, we're starting the small-group reports. Up first, Dan of Modesto Bee (group representative)
about 7 hours ago
- Dan: at the Mod Bee we've so far pretty much written off a big part of our audience -- farm workers, Spanish language.
about 7 hours ago
- Dan: Our idea: very simple sports score service to extend our reach. Language doesn't matter, avail by mobile, good for kids/teens too about 7 hours ago
- Dan: Strategy: to become useful to people who previously had no use for us. Also a toehold in the mobile market.
about 7 hours ago
- Dan: Special emphasis on soccer scores - not just for hispanics, but for local youth sports coverage.
about 7 hours ago
- Dan: Optional "gooooooaaaaaalllll!!!!" ring tone
about 7 hours ago
- Dan: Will use off-shelf tools we have from corporate for txt and e-mail delivery. We only have one programmer in bldg, our time is precious.
about 7 hours ago
- Deedra Lawhead, Kentucky.com is up next. Idea: The zoning plan
about 7 hours ago
- Deedra: Lexington area. Target areas -- Scott and Madison County -- fast-growing areas. Reach out to professionals as well as African-Ams.
about 7 hours ago
- Deedra: We've heard complaints from black communities that we aren't being relevant to them
about 7 hours ago
- Deedra: Strategy -- they already have popular reader forums, most popular part of site. Build on that involve editors, reporters, in forum
about 7 hours ago
- Deedra: Basically mine the forum to surface and cover relevant issues. about 7 hours ago
- Deedra: Editors will guide conversation in forums to a certain degree. Will highlight the best UGC on web site and mobile
about 7 hours ago
- Deedra: We'll market the forum to targeted groups. Also ID and highlight good bloggers.
about 7 hours ago
- Deedra: We want to make UGC findable by site search -- it currently is not.
about 7 hours ago
- Bakersfield.com: Jennifer Baldwin: We have huge underserved communities in my area -- prison, Hispanic. military. I'll focus on military.
about 7 hours ago
- Jen: Bakersfield has 11K military. Strategy: military site that would be social network, info resource, blogs.
about 7 hours ago
- Jen: Let military know they can use our site to keep friends, family, community informed while deployed.
about 7 hours ago
- Jen: would include aggregated news feeds (wire and local news). Based on Bak-o-matic platform we already use.
about 7 hours ago
- Jen: Including homemaking: When you're a sopldier moving around, you can't really call it home. Design housing for personalizing base housin
about 7 hours ago
- Jen: legacy.com tributes for fallen soldiers. Polls, "cheers" for promotions, widgets for Facebook & other sites.
about 7 hours ago
- Up next: mark Bickel from News-Press, Ft. Myers FL. Will focus on Hispanic mothers.
about 7 hours ago
- Mark: We're a fast-growing market in SW FL -- we have a moms site, but don't do anything for hispanic moms
about 7 hours ago
- Mark: We have a Spanish-lang site already. launching point to integrate new social media tools over next 2 months, target to Hispanic moms.
about 7 hours ago
- Mark: We have to make sure that we connect, get out into these communities -- festivals, schools, show them that they can come to us.
about 7 hours ago
- Mark: Promotion -- promote good community content on our web site, don't ghettoize it.
about 7 hours ago
- Mark: We have to pay attention to family and community themes so importantt to Hispanic culture.
about 7 hours ago
- Mark: Get it started, work with the community -- later we need to advertise. But we know it'll take time to build this.
about 7 hours ago
- mark: We'll take a hard look at text messaging.
about 7 hours ago
- up now: Michelle Ferrier - Mytopic Cafe, Daytona Beach FL.
about 7 hours ago
- Ferrier: We're trying to create tone at MyTopia Cafe that this is place to hang out. We realize mobile is important to that.
about 7 hours ago
- Ferrier: Will add mobile service: "What's happening?" or "Where [are] you at?" targeting mobile users: Hispanic, college, blue collar.
about 7 hours ago
- Ferrier: Push-pull strategy content. Push is RSS feeds to push targeted content. Pull: people use text messages to connect with us, geotag.
about 7 hours ago
- Ferrier: We'll overlay txt/twitters from audience with Google maps, deliver it back to mobile.
about 7 hours ago
- Ferrier: Ringtones -- we could create a special MyTopia ringtone to know when something fro us is coming in (optional)
about 7 hours ago
- Ferrier: We could promote the Twitter/text content on our home page, so people could always see the latest.
about 7 hours ago
- OK, next group is coming up....
about 7 hours ago
- Jan Boyd is recommending a service her station uses to upload video or photos to her site. http://Veeker.com
about 7 hours ago
- Up first: Judith Sptizer, Oregonlive.com. Works on Women Out Loud blog: http://blog.oregonlive.com/...
about 7 hours ago
- Judith: Strategy -- to add a podcast. Already did a webcast with live chatroom and recorded audio for later listening. But wants to podcast
about 7 hours ago
- Judith: Wants to have regular and guest contributors for blog and podcast.
about 7 hours ago
- Judith: Grow blog by leveraging other blogs and communities, such as BlogHer.
about 7 hours ago
- Judith: Podcast content: issues important to women such as Drew Peterson case: no one is talking about domestic violence context.
about 7 hours ago
- Judith: Will also coordinate breastfeeding sit-ins
about 7 hours ago
- Next up: Jan Boyd, NBC11 (Bay Area).
about 7 hours ago
- Boyd: Emphasizing the size and enthic diversity of her audience.
about 7 hours ago
- Boyd: Our audience has high expectations in terms of technology. "Yahoo is 3 miles from my desk, Google is less than 10 miles."
about 7 hours ago
- Boyd: Talking with Roberto Suro, I was struck by demographics of young Hispanic families. I see opps there, esp. Hispanic moms
about 7 hours ago
- Boyd: Strategy: Webcast for Hispanic moms that would take questions by txt. We have partner with Telemundo, that would help.
about 7 hours ago
- Boyd: Ult. goal: To use technology to serve our viewers in a new way. Also to leverage existing tools and production crews.
about 7 hours ago
- Boyd: Sales opportunity: Kaiser Health could do big sponsorship and lend assistance on Web site, for example.
about 7 hours ago
- Boyd: This really reflects who our station is. We have a very diverse newsroom, gives us way to show that off.
about 7 hours ago
- Up next: Joellyn Easton, American Public Media
about 7 hours ago
- Easton: I'm not on the web team, so I'm trying to figure out how I can have a direct influence on web efforts. Focus: sustainability site
about 7 hours ago
- Easton: Our sustainability site has a game called Consumer consequences: http://sustainability.publi...
about 7 hours ago
- Easton: The game is popular, but doesn't do a good job of drawing people in to our other (audio) content
about 7 hours ago
- Easton: We also have Greenwash Brigade blog, part of MN public radio's Public Insight network: http://tinyurl.com/2bjom7. Will promote that
about 7 hours ago
- Easton: Will offer widgets for the Brigade blog to put on other sites. Also use Twitter.
about 7 hours ago
- Easton: We think mobile/twitter will help make us more responsive to fast-breaking news.
about 7 hours ago
- Easton: Right now Brigade blog is only 4 volunteers. We need to make that more reliable and sustainable, rolling cast of calendars.
about 7 hours ago
- Up next: Allen Houston, Dallas Morning News Neighbors (community site/print edition)
about 7 hours ago
- Allen: Strategy: S. Dallas is underserved by local media. Want to create special section on //www.neighborsgo.com. Mostly black community.
about 6 hours ago
- Allen: I think there's a real oppty to bring that community into our efforts and give them a product they will enjoy.
about 6 hours ago
- Allen: Start by netowrking with churches, civic groups, culture gorups/events, colleges, etc. To educate about hot to post to site.
about 6 hours ago
- Allen: Would provide print supplement - to subscribers, and free box distribution.
about 6 hours ago
- Allen: DMN does republish in main paper some items from NeighborsGo site. Also local broadcast affiliate helps promote, too. Effective.
about 6 hours ago
- Allen: Simple tool at top of page for uploading contributions.
about 6 hours ago
- Up next: Cassie Carothers, NYpost.com. Our site has oppty's to expand. I want to focus on borough content on site.
about 6 hours ago
- Cassie: People in NYC have a lot of neighborhood pride, I think it would be easy to get people to use this feature.
about 6 hours ago
- Cassie: Would promote borough content on home page.
about 6 hours ago
- Cassie: Will include traffic/transit features, crime coverage, message board, etc.
about 6 hours ago
- Cassie: Possibly a text-in message board. "I was just stuck on the g train 20 min, avoid it!"
about 6 hours ago
- Cassie: Borough-based blogs, entertainment calendar, stuff we're not offering our readers now.
about 6 hours ago
- Up next: Dave Marino-Nachison, Washingtonpost.com
about 6 hours ago
- Dave: Strategy - building a small, initially modest outreach to Span-lang population in Alexandria and Arlington, VA.
about 6 hours ago
- Dave: We recently did Loudoun Extra (http://loudounextra.washing...) -- this would be similar, but targeted differently.
about 6 hours ago
- Dave: In many local Hispanic communities we may have "poisoned the water" by not being advocate, but in VA, may be easier, more acceptance
about 6 hours ago
- Dave: Here, I think it might make sense to set up a mini-site, even though we generally shy away from that.
about 6 hours ago
- Dave: Various ways for people to submit: leaving voice messages, cell phone video, etc.
about 6 hours ago
- Dave: Classifieds (jobs, etc) for Spanish speakers
about 6 hours ago
- Dave: Also a webcast or podcast component
about 6 hours ago
- Up next: Lara Weber, Chicago Tribune. She works in print & online side.
about 6 hours ago
- Lara: Current challenges: too many ideas, limited resources, overworked staff. Efficient content mgmt is key for us.
about 6 hours ago
- Lara: Target audience for new project: parents & bilingual readers.
about 6 hours ago
- Lara: http://hoyinternet.com -- links to databases for parent resources
about 6 hours ago
- Lara: In Trib we have so much great content, but haven't been doing a good job of pulling it together for readers
about 6 hours ago
- Lara: I don't think we need to create a lot of new content, just pull it together and make it more accessible.
about 6 hours ago
- Lara: we might add a parenting blog from our columnists. Also, social networking tools.
about 6 hours ago
- Participant recommended jott.com voice-to-blog service
about 6 hours ago
- next Up: Speakers from Reuters, UPI, AOL, Newsweek. Natl as well as intl companies.
about 6 hours ago
- Big co: 3 goals they share: Grow audience but allow communities of difference to self-define.
about 6 hours ago
- Biggies: They'll reach out more to younger audiences.
about 6 hours ago
- Biggies: Tagging as a strategies to make content more findable, targetable. Easily actionable.
about 6 hours ago
- Biggies: Looking at tagging as a way to allow communities to self-define.
about 6 hours ago
- Biggies: Widget strategy - atomization of sites, making everything portable. Provide targeting info for syndication.
about 6 hours ago
- Biggies: Search Engine Optimization will help make our content more findable.
about 6 hours ago
- Biggies: Do a bigger job of cross-linking stories, including from within body text.
about 6 hours ago
- Biggies: Might make sense for UPI to target women and military audiences
about 6 hours ago
- Biggies: UPI Strategy - Syndication - sell our video content other sites (Pentagon channel, women-focused sites)
about 6 hours ago
- Biggies: Right now, on UPI sites, no engagement after you watch a video -- "watch & decide" polling, etc.
about 6 hours ago
- Biggies: Add ability to rate/rank videos.
about 6 hours ago
- Biggies: Might make sense to do at least some more niche content.
about 6 hours ago
- Biggies: AOL news - we're all about growth, very aggressive, especially for youth. Lots of widgets.
about 6 hours ago
- Biggies: Offer people more options for working with their own contributed photos and video.
about 6 hours ago
- Biggies: Mobile -- they need to optimize their mobile sites more.
about 6 hours ago
- Biggies: Giving bloggers more prominent identity, and also promoting featured commenters.
about 6 hours ago
- Biggies: Newsweek site doen't have a lot of audience overlap with print magazine.
about 6 hours ago
- Biggies: Tagging allows people to create their own experience of their site.
about 6 hours ago
- Biggies: Some of our blogs have a strong community attached to them, like Newsweek's video game blog. Lure people into our more general aud.
about 6 hours ago
- Biggies: Connect with people through niches and drawn them into our more general audience.
about 6 hours ago
- Biggies: Tabbed navigation - a lot of people don't notice tabs so the content behind them goes unnoticed.
about 6 hours ago
- Biggies: Newsweek -- Why is the "top 10 most popular stories" banner on the *bottom* of the page?
about 6 hours ago
- Biggies: Photo galleries are great for increasing apge views, time spent on side, ad potential.
about 6 hours ago
- next up: Angel Rodriguez, AZcentral.com. Target audience to grow: native americans
about 6 hours ago
- Angel: Right now, their mktg depts haven't even looked at Native Am use of their site.
about 6 hours ago
- Angel: Coverage area includes 2 big reservations and town of Guadelupe - 46% Yaqui.
about 6 hours ago
- Angel, right now we're doing nothing to target Native Ams on AZcentral.com. We talk about casinos and crimes mostly. They're underserved.
about 6 hours ago
- Angel: We'll have to build a lot of bridges -- meet with tribal leaders, get their input on what to cover -- health, financial, schools, etc
about 6 hours ago
- Angel: Strategy: microsite for native americans. Find a blogger form each tribe to motivate participation. Also resource links.
about 6 hours ago
- Angel: Categorize event listings by reservation
about 6 hours ago
- Angel: Online coverage should lead to better print coverage of Native American communities. Content partnerships with schools.
about 6 hours ago
- Ron Gonzalez, OC Register. We've missed growing group of middle-class English-speaking latinos in Orange County
about 6 hours ago
- Ron: project would be to highly-produced year long multimedia blog, like the "being a black man" series: http://tinyurl.com/rouef
about 6 hours ago
- Ron: Would launch Sept. 15, Hispanic awareness month. Very highly produced, promoted on front page.
about 6 hours ago
- Up next: Rob Hopwood, Sign On San Diego. Target underserved community: college students.
about 6 hours ago
- Rob: Starting point to reach students is our great entertainment guide. Events DB made mobile, customized widgets.
about 6 hours ago
- Rob: Opt-in mobile alert service for alerts about movies, live music, cheap eats/drinks, recreation. This would be a start to build brand.
about 6 hours ago
- Next up: Cory with SeattleTimes.com. Largest community of difference is 14% Asian poulation, with over 30 languages represented.
about 6 hours ago
- Cory: It's hard to produce for that many languages.
about 6 hours ago
- Cory: Project idea: multimedia coverage of Asian communities' cultural milestones. We got great response to Vietnamese wedding feature.
about 6 hours ago
- Cory: Enable community to respond to stories, offer their own content.
about 6 hours ago
- Cory -- start simple, see if this online community will grow. We'll go out to the community to evangelize the site.
about 6 hours ago
- OK, that concludes the presentations. Victor Merina is going to start facilitating a discussion among all participants.
about 5 hours ago
- Victor: Asks, what was most difficult to do in small-group session to develop plans?
about 5 hours ago
- Michelle Ferrier -- Points out difficulty of dealing with her news org to get what she needs, foresees resistance to new plans.
about 5 hours ago
- Feedback: If you're working in a large media company, it can be difficult to get people to buy into these kind of concepts and projects.
about 5 hours ago
- OK, final wrapup discussion is starting now...
about 5 hours ago
- Vikki Porter (KDMC) asks fellows to e-mail her with action plan to put their ideas into action (get it started) in next 30 days
about 5 hours ago
- That should be interesting, actually trying to get mainstream news orgs to make things happen quickly.
about 5 hours ago
- We're going to be putting resources from this seminar online: my twitter posts, resources links, private wiki, etc.
about 5 hours ago
- now going into more success stories: Bakersfield.com has done a lot with interactive maps
about 5 hours ago
- Bakersfield interactive maps "It's very popular, we dont' have to promote it much"
about 5 hours ago
- Sam from AOL: make sure everyone here has ability to check out your Web metrics. Helps to show that you are getting results.
about 5 hours ago
- AOL: Make sure people can dig into your archives, to get more mileage out of your existing content.
about 5 hours ago
- Cory (Seattle Times): I keep coming back to what about these people we're not reaching. It's anot all about making money.
about 5 hours ago
- Cory: Also lot of time pressure for web operations to get things up right away.
about 5 hours ago
- Jan Boyd: "I feel the ADD thing too" (running her station's site).
about 5 hours ago
- Jen (Bakersfield.com): Talk to the reporters, not just editors. "Have you thought about blogging the city council meeting?" grassroots.
about 5 hours ago
- Know the politics of what's going on in your organization. Who gets to make what decisions about online?
about 5 hours ago
- Deedra has been working with assigning editors more to coordinate with online more.
about 5 hours ago
- Vikki: When I was running a newsroom, I wanted no victims there. No newsroom can afford someone who doesn't feel they have any power.
about 4 hours ago
- Evelyn Hsi (Maynard inst.): What's your process for letting things go, deciding something didn't work and moving on?
about 4 hours ago
- Sorry, Evelyn Hsu -- I misspelled in last post.
about 4 hours ago
- Sam: everyone needs to understand their metric of success.
about 4 hours ago
- Evelyn: Old media was very top-down, blame oriented, not a culture of experimentation. Is that changing?
about 4 hours ago
- Lara (Tribune) We're trying to address that. You can experiment online more easily than print.
about 4 hours ago
- Lara: Problem is that everyone wants to do everything, and they're afraid to say "I don't have time to do that." But it's OK to step back.
about 4 hours ago
- V Pilot: People are stressed, but they know online is the wave of the future. Change is scary, this is a transition.
about 4 hours ago
- V. Pilot: Remember not every journalist/editor is not quick to embrace online media, but they have legit. concerns about time.
about 4 hours ago
- Vikki: Always bring it back to: What's the point? It's the journalism. The tools should never get in the way of the journalism, public svc.
about 4 hours ago
- Agel (AZcentral.com) too many people in print news biz don't really consider the content and story for online. Strange but true.
about 4 hours ago
- Dan (Modesto Bee): I'm trying to figure out what's the right approach. I think I can pull it all together.
about 4 hours ago
- Dave (WP): our competition is our biggest motivation to try new things in our newsroom.
about 4 hours ago
- Vikki: When you come up with new ideas, how often to you learn to say no?
about 4 hours ago
- Dave: We say no a lot, but we say yes a lot too.
about 4 hours ago
- Vikki: make sure you're all talking the same language. Be the educator. Make sure people understand what terms mean.
about 4 hours ago
- Cory haik (seattle times): A big problem is that in the newsroom, most people don't actually look at the site and know the content.
about 4 hours ago
- Ron (OC Register) I tell reporters where their stories are playing on the site -- induces them to go look at it.
about 4 hours ago
- Lara (tribune) a big challenge is that people just don't have time to read the paper.
about 4 hours ago
- Lara: I find myself checking my facebook page to see what stories people are recommending, trusting your network of people.
about 4 hours ago
- OK, I think we're done here.
about 4 hours ago
- What did you think of this coverage? Reply to me on Twitter or e-mail
about 4 hours ago
- I had fund doing this, hope you had fun reading it!
about 4 hours ago
- Oh, and a general bit of advice for writing your action steps now...
about 4 hours ago
- ...If you think you might want to put a new tool to use (twitter, gaming, mobile, etc.) Start USING it so you know what works or sucks.
about 4 hours ago
- OK, that's all!
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