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Total Community Coverage in Cyberspace

Agenda | Speakers | Fellows | Resources | Blog | Twitter Coverage
NEW! Total Community Coverage Series

December 6 - December 8, 2007
University of Southern California / Annenberg School for Communication
In partnership with The Maynard Institute

Total Community Coverage Series

The Knight Digital Media Center has published a special six-part series on Total Community Coverage, explaining what news organizations can do to reach commonly overlooked groups differentiated by language, income, ethnicity, education, location, culture, age, and more. These strategies blend traditional, digital, and mobile media with practical community outreach skills.

Fellowships were provided for 20 online journalists for this special seminar focused on helping news organizations understand the impact of changing demographics on their audience and their content. Topics included:

  • The latest research on how various demographic groups engage with the internet.
  • The keys to ensuring your content reflects the interests and voices of all of your community members.
  • The different tools available for engaging your audience in a “conversation” and building social networks.
  • The Fault Lines that should inform content development and editorial decision-making.

“I think I can realistically say it was the training experience of my career. Wow. I feel like I now have the training and tools I need to take journalism and my organization into the digital age. Whether my organization will listen, I don’t’ know. Prior to the seminar, I was experiencing burnout and I had considered leaving the field. The seminar has re-energized me and shown me just how fantastic online/multimedia journalism can be. You can quote me if you want to. After every speaker finished, I found myself saying, “Wow,” and I found myself smiling and getting excited about the possibilities.”

- Stacey Bohning, KMOV-TV Missouri